Getting inside the consumer’s head… a few “simple” tactics
I’ve spent the majority of my blog entries thus far talking about how to meet the needs of your customers as well as how to make their experience better but all that’s fairly meaningless if you don’t...
View ArticleSocial Media isn’t a DR Tactic
Today I had the opportunity to attend the “New ‘Rules’ of Engagement, Making Online Shopping Relevant to Consumers” presented by BazaarVoice and RichRelevance. There were a lot of great comments by the...
View ArticleLess perfection, more action… Over optimization is holding you back.
I’m somewhere between a perfectionist and obsessive: I can tell you when my couch is is an inch off center and hate it when a webpage lacks equal white-space. Most people involved in product share this...
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Email & social media ‘results’ can’t be compared.
If you’ve been following the marketing blogs this week, you’ve probably caught wind of Custora’s [fascinating] report on the “ROI” of major interactive tactics. To sum up a lot of great data: when it...
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